الاتحاد الآسيوي لكرة القدم يوسع شراكته مع MATCH Hospitality Asia لكأس آسيا للسيدات أستراليا 2026™

2025

AFC expands partnership with MATCH Hospitality Asia for AFC Women’s Asian Cup Australia 2026™

The Asian Football Confederation (AFC) has today announced the appointment of MATCH Hospitality Asia as the Official Hospitality Provider of the AFC Women’s Asian Cup Australia 2026™.

Building on their success at the record-breaking AFC Asian Cup Qatar 2023™ and the AFC Champions League Elite™ Finals 2025, the expanded partnership will see MATCH deliver elevated ticket-inclusive experiences across all five stadiums and every match at the 21st edition of the Continent’s flagship women’s national team tournament.

The hospitality programme will present a tiered hospitality offering, comprising the MATCH Private Suite for exclusive and dedicated service, MATCH Club for a premium, shared hospitality lounge and MATCH Open Box with in-seat service. Hospitality benefits include priority access gates, all-inclusive dining and beverage service, commemorative gifts, venue hosting and stadium parking, subject to product inclusions.

Datuk Seri Windsor John, the AFC General Secretary, said: “Providing unrivalled match experiences is key to the AFC’s fan engagement efforts and we are delighted to continue our collaboration with MATCH Hospitality Asia, as we strive to deliver the best-ever edition of the AFC Women’s Asian Cup™ in Australia.”

Enrique Byrom, MATCH Hospitality Asia CEO, said: “We are very pleased to be delivering another landmark event with the AFC and look forward to bringing our recent experience to Australia, where the stadiums and fan-following will guarantee a spectacular tournament.”

Patrick Murphy, CEO of Asia Football Group, said: “Following the great success of the hospitality programme at the AFC Asian Cup Qatar 2023™ and the AFC Champions League Elite™ Finals 2025, we are excited to expand our partnership with MATCH Hospitality Asia for the AFC Women’s Asian Cup Australia 2026™. This collaboration continues to raise the bar for fan engagement and premium experiences across AFC competitions.”

About the Asia Football Confederation:
The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Established in 1954, the AFC is headquartered in Kuala Lumpur, Malaysia, and comprises 47 Member Associations.

The AFC organises the AFC Asian Cup™, the AFC Women’s Asian Cup™, and the AFC Futsal Asian Cup™, which are the flagship Continental national team football and futsal competitions. The AFC Champions League Elite™, AFC Champions League Two™, and AFC Women’s Champions League™ are the premier competitions for Asian clubs, drawing millions of fans to the beautiful game across the Continent and beyond.

About MATCH Hospitality Asia:
MATCH Hospitality Asia (MHA) is globally renowned for its unmatched expertise in the sports hospitality industry. MHA sets the benchmark for excellence demanded by world-class events, while driving revenue growth through innovative strategies and a well-developed global sales reach.

With a fully integrated suite of services, MHA specializes in designing and delivering exceptional official hospitality programmes. MATCH’s extensive expertise spans product development, production, marketing, sales, and customer service. Combined with a proven track record of consistent, strategic execution, MHA is a trusted authority in the industry.

About Asia Football Group:
Asia Football Group (AFG) is the exclusive commercial agency for the Asian Football Confederation’s (AFC) competitions from 2023-2028. AFG’s partnership with the AFC covers the commercial rights for all major AFC National Team and Club competitions, including the AFC Asian Cup™, AFC Asian Qualifiers™, AFC Women’s Asian Cup™, AFC Women’s Olympic Qualifiers, AFC Champions League Elite™, AFC Women’s Champions League™, and AFC Champions League Two™ as well as AFC youth and futsal competitions.